Monday, January 14, 2019
Do you recognize the above lines of poetry? They are from The Walrus and the Carpenter, by Lewis Carroll, and I recall learning them in school long ago. Ah, school days, when there is so much to learn. But learning doesn't need to stop when school days end, and I understand that learning something new every day is excellent for your brain. If that is the case, my brain is getting a lot of stretching right now and should be in excellent condition soon! ;) Avon's 2019 Leadership Convention was this past weekend. I knew there were some big changes in the works, so now I know what they are and I have already begun to implement changes to my business to get ready for "a whole new world". Allow me to elaborate.
Avon has long been a business that emphasized personal delivery of brochures and orders. We are still that business, but "the times they are a changing" and we must "get with the program" and change too. (I feel like I'm full of cliches and references to poems, songs, etc. today.) I just learned that Avon is the #2 company in the nation for paper use. What?!? Of all companies?!? Apparently so. It's all those brochures that we order and pass out, many of which are never looked at by customers. The brochures are beautiful, the products are fantastic, but many customers are too busy to take the time to go through them, much to our regret. So, what to do?
Avon's solution is to move most customers away from brochures to ordering online. Online ordering at our websites has been available for several years and many customers have taken advantage of the convenience of it, but there will always be customers who prefer receiving brochures and having Avon Representatives deliver their orders and they have no intention of learning to use computers or smart phones. So, while we are working to eliminate brochures, they aren't going out just yet. Avon is calling 2019 a "transition year" in which we will get most customers ordering at our websites while customers who order in the traditional way are still serviced. However, the time may come when paper brochures will be like the dinosaurs and become extinct, and how we will service our traditional customers if that time comes is a bridge we will cross when we come to it. (Yes, another cliche.) My ideas about how to work with traditional customers include placing orders for them at my online store for my delivery or for direct delivery from Avon to them, if they are willing.
One of the perks of getting direct delivery is that you do not have to wait to order on the Representative's schedule and have your orders delivered to you on the Representative's schedule. You can order any time of the day or night and have the order at your door within 3 to 5 days. If the order is over $40, you do not even have to pay shipping for it, and there are sometimes coupon codes for free shipping on $25 orders. You can pay by credit/debit card or through PayPal and you pay when you order, so you do not have to entrust your credit card information to your Avon Rep. If you are willing to become a digital customer, I encourage you to go ahead and register at my online store so that you are informed by email of all of the special offers that come from Avon. You will receive short emails on my behalf on an almost daily basis, but you can always unsubscribe if that becomes too much mail.
Coming very soon: Along with the push to go digital comes a new way for people to signup to become Digital Avon Representatives. The cost will be $25 and they will not receive a physical kit with products and brochures but will instead be sent a coupon by email that will give them $25 off of their first order with Avon, basically making the signup FREE! This new way of joining Avon is terrific for those who have been put off by the idea of having to get brochures into the hands of friends, family, and strangers to get orders. Now they will only need to share their personal website link to drive customers to their online store, where the customers will be able to look at the online brochure and all sale flyers for the campaign or search for products through the various category headings or individually. The physical kits are still available right now, but when the digital signup system is ready, they will be removed in order to have one simple way and one simple price to become an Avon Representative. I like simplicity!
Okay! I'll have more to share later, but that's enough to process for now, right? Right!!
Thursday, January 10, 2019
Wednesday, January 2, 2019
Happy New Year!
I took a vacation day yesterday and didn't get on my computer much at all, so my new year's greetings are coming to you late.
Did you make New Year's resolutions? I'm not really big on making those, as I prefer to make new resolutions each night before I pillow my head or each day when I wake up. For today, and each day, I find it a struggle to do what this image says. Can you identify? There are so many distractions available to us!
I am a business builder with Avon, as in, my Avon business is not just a "hobby". Hobbies are not designed for making money, while business building is. In fact, hobbies generally cost us money while business building should make us money. Business building requires focus and dedication. It requires not expecting overnight success but working toward the long term goal. It requires not giving up at the first frustration that comes along but instead seeing each frustration as a challenge to be overcome. (I believe we call that "stick-to-it-ism", or something like that.) It requires not jumping from business to business every time some new "ground floor opportunity" is presented to us as the "best payment plan in the industry" that we need to dive into NOW when we can be "among the first to join" and therefore be "positioned for success". Do any of those terms ring a bell with you? Time after time I have seen someone talk that way and within a few weeks I'm hearing the same thing from them about another company and I'm left wondering what happened to the previous one?
For 2019, if you want to build a business (not just have a hobby), whether it be with Avon or another firmly established company, I encourage you to starve your distractions, feed your focus, and whatever you choose to devote your time and effort to, be ready and willing to GIVE it time and effort.