Tuesday, June 23, 2015

ANEW Skin Care - Part 3 (The Finale)


In the first two installments of this Skin Care training, I wrote about the Avon Skin Care Institute and the innovative products it has produced over the past 40 years. I also discussed skin type, the things that cause damage to your skin, the ages and stages of skin, and the beauty of a good skin regimen. In this last installment, we'll learn about the Anew products themselves and you will be able to determine which Anew line is best for your skin care needs. I'll also give information on the treatment products in the Anew Clinical line. As in the previous two posts, this information is gleaned from an Anew Skin Care training guide produced by Avon.

ANEW: The Anti-Aging Expert

For over 20 years, Anew has launched some of the most effective treatments to dramatically transform skin and visibly erase years for a beautiful, younger-looking complexion. There are 4 different skin care lines under the Anew name, and another line of treatment products called Anew Clinical. Each basic line has an eye treatment, a day cream, a night cream, and a cleanser. (In addition, the Reversalist line has a day lotion and an Express Wrinkle Smoother Compact which are not featured here.) There are 12 different treatment products for the face in the Anew Clinical line.
  
Dull, Uneven Skin Tone
Vitale
 
The Anew Vitale skin care collection re-energizes the look of tired skin and helps skin appear more radiant and even-toned. 9 out of 10 women showed improved clarity and more even skin tone.* Vitale is generally recommended for age 30 and above.


Who is it for?  
  • Day & Night Creams - Women noticing the first signs of aging,-- dullness, uneven skin tone, loss of radiance. 
  • Eye Gel Cream - Women concerned with puffiness and tired-looking eyes. 
Why do I use it? 
  • Day Cream - Skin appears instantly more radiant and well-rested, even without a full night's sleep. 94% of women saw more even-toned skin in just 3 days.*
  • Night Cream - Wake up to skin that appears more radiant and vibrant. In 1 week, 94% of women saw a more uniform, even-tone appearance to skin.*
  • Eye Cream - Overnight, helps reduce the look of under-eye puffiness. Helps you look bright-eyed, well-rested and refreshed all day, even without a full night's rest.
How do I use it?
  • Day Cream - Use it every morning. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Night Cream - Use it every night. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Eye Gel Cream - Use it every morning and night. Apply it on cleansed skin around the eye area after your Anew moisturizer.  
 *Based on dermatologist-supervised clinical studies.


Fine Lines & Wrinkles
Reversalist
 

The Anew Reversalist skin care collection dramatically reduces the look of fine lines and wrinkles for skin that looks completely renewed. Reversalist is generally recommended for age 40 and above. 90% of women agreed fine lines and wrinkles were visibly reduced in 1 week.*

Who is it for?  
  • Day & Night Creams - Women noticing more serious signs of aging, such as fine lines and wrinkles. 
  • Dual Eye System - Women concerned with fine lines and dullness in the eye area.
Why do I use it?
  • Day Cream - Hydrates and noticeably renews the look of skin for a virtually line-free look. 93% of women agreed that their skin looked virtually line-free.*
  • Night Cream - Surpassed a top-selling prestige anti-aging cream in reducing the look of fine lines and wrinkles.**
  • Dual Eye System - In 1 week, lines and wrinkles were visibly reversed. 100% of women agreed the eye area is instantly illuminated.*
How do I use it?
  • Day Cream - Use it every morning. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Night Cream - Use it every night. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Dual Eye System - Every morning and evening, apply the hydrating cream to the entire eye area on cleansed, dry skin after your Anew moisturizer. Every morning after applying the cream, apply the veil to the under-eye area and reapply as needed to instantly brighten.
*Based on those who expressed an opinion in a consumer perception study.
**Based on a clinical study after 8 weeks.

Sagging Skin & Loss of Definition
Platinum
The Anew Platinum skin care collection helps visibly improve sagging skin down to your neckline, while noticeably reducing the look of deep wrinkles. Platinum is generally recommended for ages in the 50s and 60s. 75% of women agree it dramatically reduces the look of deep wrinkles.*

Who is it for? 
  • Day & Night Creams - Women concerned with sagging skin on the face and neck and deep facial wrinkles.
  • Eye & Lip Cream - Women concerned with deep wrinkles around the eye and lip area.
 Why do I use it?
  • Day Cream - Over time, visibly recontours the face and neck for more youthful shape and definition. In 1 day, neck area looks revitalized and smoothed, and feels dramatically hydrated.
  • Night Cream - After 2 weeks, the neck and jawline look more defined and sculpted, and the look of wrinkles appears dramatically reduced. Over time, helps to dramatically reshape the skin's appearance for a more youthful-looking profile.
  • Eye & Lip Cream - Over time, 79% saw more youthful definition in the eye and lip areas.* In 3 days, 97% agree the skin around the eye area looks and feels more elastic.*
How do I use it?
  • Day Cream - Use it every morning. Apply it on cleansed skin after your Anew Clinical treatment, if using one. 
  • Night Cream - Use it every night. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Eye & Lip Cream - Every morning and evening, apply it on cleansed skin after your Anew moisturizer. Smooth it around the eye area with the rounded end of the applicator. Apply it on and around the lips with the flat end of the applicator.
 *Based on women who expressed an opinion in a consumer-perception study.


  Multiple Signs of Aging
Ultimate
The Anew Ultimate Multi-Performance skin care collection is our top selling Anew collection and has just been improved to address the look of multiple signs of aging with 10 visible results. It is recommended for multiple ages. 


Who is it for? 
  • Day Cream - Women experiencing multiple signs of aging, including uneven texture, loss of clarity, uneven skin tone, and overall fine wrinkles.
  • Night Cream - Women experiencing multiple signs of aging, and who are looking to wake up to hydrated, firmer-looking skin.
  • Eye System - Women experiencing multiple signs of aging in the eye area, including texture, clarity, and fine wrinkles.
Why do I use it?
  • Day Cream - In 3 days, gives skin a firmer and more cushioned appearance all day.* 100% of women, over time, showed an improvement in the look of key signs of aging: texture, clarity, uneven skin tone, and overall fine wrinkles.**
  • Night Cream - Overnight, skin looks and feels replenished and firmer.* 100% of women, over time, showed an improvement in the look of key signs of aging: texture, clarity, uneven skin tone, and overall fine wrinkles.**
  • Eye System - Instantly, eyes look tighter and virtually lifted.* 100% of women, over time, showed an improvement in the look of key signs of aging in the eye area: clarity and fine wrinkles in the under-eye area.**
How do I use it?
  • Day Cream - Use it every morning. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Night Cream - Use it every night. Apply it on cleansed skin after your Anew Clinical treatment, if using one.
  • Eye System - Every morning and evening, apply the cream to the upper eyelid and under-eye area, and along crow's-feet. Every evening, after applying the cream, apply the elixir to the under-eye area and along crow's-feet.
 *Based on a consumer-perception study.
**Based on a clinical study.






Here is a chart that may be helpful in choosing the correct Anew Line for your needs.






High-Performance Treatments
Clinical

For every skin concern, there's a highly effective Anew Clinical targeted treatment scientifically formulated to deliver powerful results you can see. 


Advanced Retexturizing Peel 

  • For women experiencing dullness, uneven skin tone, and a loss of radiance and smoothness.
  • A one-step, at-home peel exfoliates to visibly retexturize and resurface skin, leaving it smooth, even and refreshed. Results superior to a professional 35% glycolic peel at home.*
  • Use morning or evening 2 to 3 times a week. Glide the pad over cleansed face and follow with your Anew moisturizer.

Resurfacing Expert Smoothing Fluid
  • For women experiencing signs of aging that include uneven skin tone, loss of radiance, and roughness.
  • Simultaneously exfoliates, retexturizes, and replenishes for younger looking, smoother, glowing skin. 79% as effective as a professional microdermabrasion without the irritation.**
  • Use it every evening. Apply on cleansed, dry skin and follow with your Anew moisturizer.

Absolute Even Multi-Tone Skin Corrector
  • For women noticing discoloration, dullness, uneven skin tone, and loss of radiance.
  • Powerful formula with DSX-7 Technology dramatically reduces the look of 7 types of discolorations. 9 out of 0 women saw a dramatic improvement in skin tone for flawless, younger-looking skin.***
  • Use it every morning and evening. Apply it on cleansed, dry skin and follow with your Anew moisturizer.

Advanced Wrinkle Corrector
  • For women noticing more serious signs of aging: loss of elasticity, fine lines and wrinkles.
  • Formula with 4D Wrinkle-Reverse Technology plumps the look of lines and wrinkles while visibly improving elasticity and resilience.**** Over time, the look of fine lines and deep wrinkles is improved by 28%.****
  • Use it every morning and evening. Apply it on cleansed, dry skin and follow with your Anew moisturizer.
Pro+ Line Eraser Treatment
  • For women who want to dramatically reduce the look of fine lines and wrinkles with fast-acting results.
  • Powered by encapsulated A-F33 technology to visibly repair and fill lines, plump the look of deep wrinkles, and smooth and retexturize skin. 100% of women showed improvement in the look of fine lines and wrinkles.****
  • Use it every morning and evening. Apply it on cleansed, dry skin and follow with your Anew moisturizer.
Infinite Lift Targeted Contouring Serum
  • For women who want to visibly lift and tighten sagging skin.
  • Formula with patent-pending PolyPeptide Lift Complex boosts multiple dimensions of visible lifting. Visibly tightens, defines, firms and contours for skin that looks more youthful. Targets 4 key facial zones: cheeks, chin, jawline, and jowls.
  • Use it every morning and evening on cleansed, dry skin. Using the massaging roller applicator, apply in an upward motion along the cheeks, chin, jawline, and jowls. Pat gently with fingertips and follow with your Anew moisturizer.
Thermafirm Face Lifting Cream
  • For women who want to visibly lift, tighten and firm sagging skin.
  • Formula with Triple Sonic Technology provides a visible lifting, firming and tightening in just 3 days. 87% of women felt their youthful facial shape was visibly restored after 4 weeks.***
  • Use it every morning and/or evening. Apply it on cleansed, dry skin and follow with your Anew moisturizer.
Skinvincible Deep Recovery Cream
  • For women concerned about environmental damage, such as wrinkles, sun spots, and dehydration.
  • Formula with SmartRepair Technology, visibly repairs the wrinkles you once thought couldn't be improved. 100% of women showed improved tone, texture, and clarity of their skin.*****
  • Use it every evening. Apply it on cleansed, dry skin after any other Anew Clinical treatment product you may be using.
Skinvincible Multi-Shield Lotion Broad Spectrum SPF 50

  • For women concerned about environmental damage, such as wrinkles, sun spots, photodamage, and dehydration.
  • SPF 50 and Avon's most advanced antioxidants protect skin. 100% of women showed improved tone, texture, and clarity of their skin.*****
  • Use it every morning. Apply it on cleansed, dry skin after any other Anew Clinical treatment you may be using.
Overnight Hydration Mask
  • For women who want to counteract the effects of dehydrated skin and want a youthful-looking, hydrated completion.
  • Powered by encapsulated hyaluronic acid and shea butter beads, the ultra-lightweight gel mask boosts skin's moisture by 3X. Clinically shown to deliver 48 hours of hydration overnight.
  • Use 3 times a week overnight, alone or over your favorite Anew night cream.
Eye Lift Pro Dual Eye System
  • For women noticing sagging, dropping, and crinkling around the eye area.
  • See a dramatic lift in 7 days. Tightens the look of your entire eye area instantly.
  • Use it every morning and evening on cleansed, dry skin after your Anew moisturizer. Apply gel to upper eyelid and brow-bone area, and cream to under-eye area.
Absolute Even Dark Circle Corrector
  • For women concerned with their under-eye dark circles.
  • Formula with Shadow Erase Complex and self-adjusted sheer optics improves the look of dark circles over time. 93% of women saw the look of dark circles dramatically reduced.***
  • Use it every morning and evening on cleansed, dry skin after your Anew moisturizer. Twist off the applicator cap to unlock, and use the applicator to pat cream under the eye.
 *In 6 of 8 attributes tested over a 7-week period.
**Based on a clinical study vs. 3 professional microdermabrasion treatments over 12 weeks.
***Based on those who expressed an opinion in a consumer-perception study.
****Based on a clinical study.
*****Based on a clinical study using Anew Clinical Skinvincible Lotion and Cream together.
That concludes my series on Anew Skin Care. I hope you have enjoyed learning more about your skin and how to best take care of it. If you have any questions, use the contact me button or email me at smeeavon@hotmail.com. If you have been impressed by the high quality of Anew products and would like to become an Avon representative so that you can furnish these products and other great Avon products to your own customers, please go here to learn more. If you are ready to get started using these wonderful products, you can click on this link to go directly to that section of my eStore.
#avonskincare  #skincare  #avonanew




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