Getting Started on the Right Foot
When a new Avon Representative joins my team, I send a welcome email with a short video, because most of my new team members have not met me, as they appointed themselves online. A day or two later I send a second email with some suggested activities to help them get started as they wait for their kits to arrive. Here is a typical email:
Good morning, _____!
Now that you know a little about me and you have had time to look around at youravon.com (hereafter referred to as YA), I want to be sure that you have some basic info to get you off to a good start.
The most important thing to remember is that customers drive your business. Of course, you know that is the case, but I just want to emphasize it from the get go. :) The two ways to make more money from customer sales are by 1) getting more customers, and 2) getting your customers to buy more Avon.
1) To get more customers you need to start with your "warm market" which would be every one you know. A good way to do that is by looking in your cell phone contacts list and writing down those names and numbers and then call, text, or email each one to give your "30 second commercial." A 30 second commercial is what you want to say to someone to let them know you are now an Avon Representative, to ask if they would like to receive Avon brochures from you, and to let them know about your eStore. (You want everyone to know about the eStore, even if they are local, because some people prefer to order online for Direct Delivery from Avon even if you could easily deliver to them.) Don't stop with your warm market, however, if you plan to build a business rather than just a hobby. Wear Avon logo apparel, wear an Avon button, carry an Avon book sticking out of your purse, put signage on your vehicle, use business cards, etc., so that you are promoting yourself everywhere you go. It is very easy to bring Avon into the conversation when you meet new people. Simply ask them what they do for a living and then tell them what you do. If someone shows interest and you give them a brochure or your eStore link, get their name, phone number, and/or email address so you can check back with them later, which leads to....
2) Getting customers to buy more Avon can be done in several ways. First, make sure that you check back with those you have left brochures with a couple of days before you are turning in your order to see what they need. I will help you with this by providing a reminder email each campaign which will highlight some of the best buys in the brochure. You can cut and paste it to fit your needs and either email it or use it when making calls to highlight products that are on sale. I will mostly list "core" products, which means the items you get full earnings on, not fixed earnings (watches, shoes, clothing, etc.), such as makeup, skin care, bath & body, and fragrance. These are the products that people will run out of and have to replenish, so getting customers to purchase these items will give you repeat business. You can also try to do "add-on" sales, such as recommending a lip liner if they purchase lipstick, an eyeliner if they purchase eye shadow, etc. Since this is your business and you are not employed by Avon but are an Independent Avon Sales Representative, you can offer your own specials any time you want. You might want to offer a free gift with a certain size order, which can be a low cost item such as lip balm, mini hand cream, or shower gel. If you decide you want to do a sale one campaign, such as 10% off all orders of $50 or more, you can do that. I have used the 10% off sale for every order placed in a campaign when I was trying to meet a sales goal.
You probably know by now when your first order is due, but you may not yet have your schedule of orders for the year, so I am attaching that to this email. I also want to make you aware of the people out there in the cyber-world who will attempt to defraud you. When you sign into YA, look under "My Account" near the bottom of the page to see "Fraud Alert" and read all about this. Here is the beginning of what Avon has posted to make you aware of what these crooks try to do. I will not tell you that you MAY get one of these fraudulent contacts, I will tell you that you WILL get one of these contacts, and you will probably get several of them. You will quickly learn to recognize them if you are prepared in advance.
The last thing I want to encourage you to do is always let your customers, friends, and family know that if they are interested in becoming an Avon Representative, you can get them started in their business. Don't think "I don't want them to sell, I will lose a customer!" because it is possible that they will decide to become representatives and, not realizing you can get them started, will go online and start themselves under another rep. and then you have not only lost a customer, you have lost a recruit. You do not want that to happen, and I do not want that to happen. If you begin to build a team, I will work with them just like I work with you. Anyone can be added to your team simply by going to startavon.com and using your code as the reference code. Your code is whatever is after the / in your eStore URL. For example, mine is "smoore." If you don't know your eStore URL, go to YA and choose Web Office and then look to the right where it says "Your website address is:"
I'll be in touch again soon. I hope you have a great week.
Avon Gold Ambassador
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